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Online commerce has become more sophisticated over the years, with more and more consumers using the channel in new ways to buy and research products and services. And this is bolstering merchants need to build omnichannel strategies that include consistent experiences across both online and brick-and-mortar activities.Merchants, however, generally are falling short in meeting online consumers expectations, according to a new Vantiv Insight Series research report From E-commerce to Omnicommerce.They are focused on strengthening their eCommerce capabilities, but they a stanley cup lso find that implementing eCommerce and integrating channels presents some pretty significant challenges, Bill Weingart, Vantiv president of eCommerce, said in the report. Often, theyre a little overwhelmed.To help merchants address these issues, Vantiv is聽hosting a Web seminar聽at noon ET on Sept. 24. During the event, key experts will discuss the findings in the Vantiv report and provide key advice on meeting emerging omnichannel challenges.Changing demographicsNearly 80 percent of consumers still tend to rely on stanley quencher their personal computers to shop online, but thats changing quickly, as 28 percent often use their smartphones to research products stanley mugs online, and 17 percent regularly use the devices to make online purchases. In fact, 60 percent of the respondents to Vantivs survey said they had used their mobile phones at some point as part of the shopping experience. At 50 perc |
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