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Gone are the days when retail innovation efforts were limited to increasing the convenience offered to in-store shoppers.Today, the pandemic-induced digital transformation has heightened merchant awareness around frictionless online shopping experiences and the importance of technology in fostering eCommerce growth. Were morphing away from something thats channel specific to being able to build seamless, unified consumer journeys wherever they start and wherever they finish, 聽Madeline Aufseeser, global omnicommerce payment leader at聽ACI Worldwide, told PYMNTS in an interview.As a result of this shift, retailers are embracing innovative digital tools that were once considered optional as they aim to meet growing consumers demand for seamless digital experiences in-store.In fact, according to a recent聽PYMNTS study聽 Big Retails Innovation Mandate, more than 70% of retail execut stanley cup ives in the U.S. and U.K. said they now consider the adoption of digital-first shopping tools such as mobile apps, in-store digital coupons and barcode and QR code scanner apps essential to driving customer loyalty.Related:聽Half of Large Retailers Say In-Store Mobile Tech LackingBut while merchants look to speed and convenience as essential attributes to improve customer loyalty, Aufseeser said winning the loyalty game will require a shift in their approach and a move from perso stanley cup nz nalization to a concept she termed individualization. Personalization gets at understa stanley cup nding the customers preferences; individual Zxmz Proprietary Wallets Die, HCE Will Live
People from the same country, state or even the same city shop for different items at different times. While there can be some similar patterns within various areas of the globe, sharing borders聽doesnt always guarantee similar shopping patt stanley cup erns. This was found out in a recent study from the other side of the world.In the Asia-Pacific region specifically, there are varying degrees of shopping patterns. eMarketers latest research report titled Cross-Border Ecommerce 2017: A Country-by-Country Look at Consumer Behavior and Trends looked at cross-border shopping patterns across 16 mark stanley cup ets globally. While China and Japan shoppers are doing an abundance of online shopping, the penetration rate hasnt been quite as high for India.With Indias government launching new tools to help aid online shopping via cashless shopping, stanley kubek that low penetration rate may soon see a change in the next few years.The research highlights the varied shopping patterns in the Asia-Pacific. It shows that while Chinese digital buyers are more apt to make global cross-border purchases for hard-to-find items, 54 percent of India is purchasing clothing-related items and 82.5 percent of Japans online shopping is geared towards local retailers.To help expedite and increase digital buying in China, Alibaba and Amazon helped move the ball in 2016 for eCommerce. While the Indian eCommerce giant Alibaba worked with various countries to sell on its many platforms, Amazon debuted a Chinese-language site with small shipping |
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